DIRECTOR

AFRO LATINO - BLACK x MEXICAN X CHEROKEE

 STANFORD UNIVERSITY / B.A. PSYCHOLOGY, NEUROSCIENCE / 2010

Born in Durango, México, and raised in El Paso, TX, Wes graduated from Stanford University with degrees in Psychology and Neuroscience and has directed bold commercial work for Gatorade, Ford, Disney, Tesla, Nike, Shiseido, BMW, Corona Beer, Nissan and many others. He has made waves as well with his music videos for notable artists Bob Marley, Joey Bada$$, Buju Banton, and Jidenna. His recent spot for Root Insurance, starring controversial Nascar driver Bubba Wallace, was hailed as “striking and powerful” by publications like AdWeek and Fast Company.

Shots honored Wes with the 2021 ‘New Director of the Year’ award, along with Sound Design and Cinematography awards for his Root Insurance work. AICP recently honored Wes with a ‘AICP 2022 New Director of the Year’ nomination as well for his Gatorade work.  He was also named to the 2022 AdWeek Creative 100 as one of only ten film directors globally this year. Wes is currently only two years into his commercial directing career and his work continues to garner awards and shortlists industry-wide including AICP, ADC, Webby, Clio, Clio Sports, Berlin Commercial, and YDA awards. 

As a Black and Mexican director, he is passionate about channeling uplifting stories that champion diversity, bringing to light the power, beauty, and humanity of all people of color. He works hard to ensure that equal representation happens behind the lens as well, hiring diverse and inclusive crews on every project. 


MISSION /

I RIDE FOR MY PEOPLE - MY BLACK, MEXICAN, AND NATIVE CULTURES. MY ANCESTORS. MY CONNECTION TO THIS EARTH. ROOTS.

I FEEL CALLED BY SPIRIT TO EXPRESS THE VISIONS FLOWING THROUGH ME BY SHARING STORIES THAT OPEN AND RAISE UP OUR COLLECTIVE SOUL.

REPRESENTED BY /

ICONOCLAST - UK

BWGTBLD - GERMANY

TOOL OF NORTH AMERICA - U.S.

ASYMETRIC - CANADA

PRIMO - MÉXICO, SPAIN, ARGENTINA, CHILE, BRASIL, COLOMBIA



AWARDS /

2023 

Under Armour

Free the Work - Super Bowl - Shortlist

1x YDA Awards - Shortlist 

1x Berlin Commercial - Shortlist  

1 x Communication Arts - Winner 

Jeep 

1x D-Show - Silver


2022

AdWeek Creative 100 

SHOOT 2022 New Director Showcase

AICP Best New Director - Silver


2021

Bubba Wallace x Root Insurance 

3x Clio Sports wins & 3 shortlists 

1x Berlin Commercial win - Global Top 10 

1x YDA - ‘Silver Screen’ win- Online Branded Film 

2x ADDY’s- National ‘Gold’ for Cross-Platform Integrated Advertising Campaign & National ‘Silver’ for Film/Video Internet Commercial 

1x AICP - post nomination 

3x Shots Awards wins 

4x Shots Awards shortlists

3x ADC The One Club for Creativity shortlists

2x Webby nominations 

1x Clio Awards nomination 

1x Berlin Commercial shortlist

1x Short of the week feature

2x  AdWeek features including ‘Adnatomy’ series