DIRECTOR
AFRO LATINO - BLACK x MEXICAN X CHEROKEE
STANFORD UNIVERSITY / B.A. PSYCHOLOGY, NEUROSCIENCE / 2010
Born in Durango, México, and raised in El Paso, TX, Wes graduated from Stanford University with degrees in Psychology and Neuroscience and has directed bold commercial work for Gatorade, Ford, Disney, Tesla, Nike, Shiseido, BMW, Corona Beer, Nissan and many others. He has made waves as well with his music videos for notable artists Bob Marley, Joey Bada$$, Buju Banton, and Jidenna. His recent spot for Root Insurance, starring controversial Nascar driver Bubba Wallace, was hailed as “striking and powerful” by publications like AdWeek and Fast Company.
Shots honored Wes with the 2021 ‘New Director of the Year’ award, along with Sound Design and Cinematography awards for his Root Insurance work. AICP recently honored Wes with a ‘AICP 2022 New Director of the Year’ nomination as well for his Gatorade work. He was also named to the 2022 AdWeek Creative 100 as one of only ten film directors globally this year. Wes is currently only two years into his commercial directing career and his work continues to garner awards and shortlists industry-wide including AICP, ADC, Webby, Clio, Clio Sports, Berlin Commercial, and YDA awards.
As a Black and Mexican director, he is passionate about channeling uplifting stories that champion diversity, bringing to light the power, beauty, and humanity of all people of color. He works hard to ensure that equal representation happens behind the lens as well, hiring diverse and inclusive crews on every project.
MISSION /
I RIDE FOR MY PEOPLE - MY BLACK, MEXICAN, AND NATIVE CULTURES. MY ANCESTORS. MY CONNECTION TO THIS EARTH. ROOTS.
I FEEL CALLED BY SPIRIT TO EXPRESS THE VISIONS FLOWING THROUGH ME BY SHARING STORIES THAT OPEN AND RAISE UP OUR COLLECTIVE SOUL.
REPRESENTED BY /
ICONOCLAST - UK
BWGTBLD - GERMANY
TOOL OF NORTH AMERICA - U.S.
ASYMETRIC - CANADA
PRIMO - MÉXICO, SPAIN, ARGENTINA, CHILE, BRASIL, COLOMBIA
AWARDS /
2023
Under Armour
Free the Work - Super Bowl - Shortlist
1x YDA Awards - Shortlist
1x Berlin Commercial - Shortlist
1 x Communication Arts - Winner
Jeep
1x D-Show - Silver
2022
AdWeek Creative 100
SHOOT 2022 New Director Showcase
AICP Best New Director - Silver
2021
Bubba Wallace x Root Insurance
3x Clio Sports wins & 3 shortlists
1x Berlin Commercial win - Global Top 10
1x YDA - ‘Silver Screen’ win- Online Branded Film
2x ADDY’s- National ‘Gold’ for Cross-Platform Integrated Advertising Campaign & National ‘Silver’ for Film/Video Internet Commercial
1x AICP - post nomination
3x Shots Awards wins
4x Shots Awards shortlists
3x ADC The One Club for Creativity shortlists
2x Webby nominations
1x Clio Awards nomination
1x Berlin Commercial shortlist
1x Short of the week feature
2x AdWeek features including ‘Adnatomy’ series
CONTACT /